The Sgradevole (eng. unpleasant) project was born in July 2018. With three crazy friends (Attilio Galgano, Enzo Merola and Michele Ricciardi) we decided to create these t-shirt printed with phrases daily used among us. Unexpectedly we sold more than 400 t-shirt in the month of august. Designed by me and printed by us. So we decided to donate the whole proceeds to charity.
In summer 2019-2020 we created new t-shirts collections and sold respectively 585 and 707 t-shirts. With a total of 11000€ donated to charity.
“Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. ”